4 Strategies to Increase Direct Marketing Revenue and Build Your Brand
By
Bruce Jensen
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I recently saw an ad from a major retailer of furniture and home goods featuring a right-hand, single gatefold that formed the door of an armoire. Opening the folded page displayed the interior of the armoire and its contents.
A little more expensive, sure, but my guess is that it was well worth the money. Get your creative team and printer together to see how you can enhance your creativity within a budget.
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