4 Strategies to Increase Direct Marketing Revenue and Build Your Brand

2. Invest in quality creative. The 40-40-20 rule of direct marketing says your success depends 40 percent each on offer and list and 20 percent on creative. But have marketers become so obsessed with costs that they've forgotten the value of creative in making a good offer? Be certain your creative attracts positive attention and represents your brand with the image you want to convey.