4 Strategies to Increase Direct Marketing Revenue and Build Your Brand

You can only accomplish this by taking a strategic approach to understanding your customers, rather than a last-minute, ad-hoc precampaign analysis. Building customer intelligence is a process that starts with understanding the value of each customer.

The next phase is to segment customers into relatively homogeneous groups that have relevance to your products. Typically, there'll be multiple segmentations that provide insights into the multidimensional nature of most people. There might be life-stage segments, relationship lifecycle segments, product needs’ segments or potential value segments.