4 Strategies to Increase Direct Marketing Revenue and Build Your Brand

In addition, while you might argue that online alternatives provide the low costs you seek, print still powers many companies’ engines. Until that changes, spend more time figuring out how to make print work better rather than trying to eliminate it from your marketing mix.

That process begins with ongoing investments in database marketing tools, services and analytics that'll help you mine the most desirable customers. Developing customer intelligence is all about gaining individual customer insights that truly enable the delivery of “right message, right channel, right time.”