4 Strategies to Increase Direct Marketing Revenue and Build Your Brand

4. Integrate media … then integrate some more. Don't fall in love with a particular medium. No matter how well it performs, you can bet your last dollar it would do even better if you integrated it with one or more additional media.

This requires strategic thinking and campaign execution, including careful synchronization and timing. True integrated media also means integrating print. Study after study shows that the combination of print catalogs with the web, email and personalized direct mail delivers maximum results.