4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2

* promoted the benefits of the e-mail campaigns in its catalog (e.g., sign up to receive 10 percent off …); and

* at the start of every e-mail promotion, the offer is prominently displayed at the top of the company homepage in a banner ad for the duration of the promotion, a technique that generates twice as much revenue as the clickthrough revenue that Creative Irish Gifts gets from the e-mail, O’Connor said.