4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2

Web-exclusive items have provided strong profit contributions, O’Connor said, because “there’s virtually no direct selling expenses.” For Creative Irish Gifts, Web exclusives have increased line items per order and average order value. He further advised other marketers to cross-merchandise Web exclusives in their catalogs through the use of box ads and referencing line extensions.