4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2

(For part one of our coverage of this webinar and a recap of the presentation by Stephen R. Lett, president of the catalog consulting firm Lett Direct, click here. You can also find a link to take you to a free rebroadcast of the event at the bottom of this article.)

Here’s the four-step process Creative Irish Gifts followed to increase its online conversion: