4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2

O’Connor presented four steps his company followed to get itself back on track and earning a profit. It started with improvements to its site. As a result, in the three years following the shift in focus to online, Creative Irish Gifts’ online revenue has increased by an average of 8 percent (of total revenue) per year, with online revenue projected to account for 65 percent of total company revenue in fiscal year 2009.