4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2

This led to a strategic decision on the company’s part to shift its focus online. With the company realizing 2 percent to 3 percent annual growth online since it went live with its e-commerce Web site in 1997, and Web sales accounting for 33 percent of the company’s total revenue in 2005, O’Connor decided it would be wise to focus his resources on converting customers online.