4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2

* optimize site search function;

* analyze cart abandonment and site 800-number feedback (At Creative Irish Gifts, those who abandon their carts get e-mail surveys asking about their shopping experience and how it can be improved upon.);

* offer expandable navigation menu choices so when you click on a homepage product category you get a drop-down menu of all the subcategories;