4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2

3. Build traffic to the site by means other than the catalog. Tactics used by Creative Irish Gifts include affiliate marketing, paid and organic search, and shopping sites. “We studied the back-end profitability on this, and it’s very low cost,” O’Connor said, noting that upon testing, the two-year lifetime value of prospects acquired through these channels matched those of catalog-generated customers.