4 Reasons to Invest in Social Commerce

3. Group buying and other social commerce opportunities: A natural extension of the ability to shop with friends remotely is the ability to group buy with friends. Advanced by Groupon, group buying is a great way to gain a discount by providing a retailer with bulk sales. Friends with similar likes and interests are only one click away on Facebook, so it’s easy to complete a group purchase via Facebook. Couponing via Facebook is another effective marketing vehicle to help convert prospects who have expressed an interest in your products through liking, sharing and commenting.