4 Reasons to Invest in Social Commerce

2. Ease of sharing/getting recommendations: In addition to the significant amount of time users spend on Facebook, the inherently social nature of the platform also contributes to the strong performance it delivers. The ability to shop with friends without having to physically be together is a big advantage of social commerce. By “Liking,” “Sharing” and “Commenting,” friends help make shopping easier and more fun. And when another friend happens to be interested in making a similar purchase, a quick review of their Facebook Wall — complete with recommendations from friends — makes that purchase decision easier without having to pick up the phone and solicit advice.