4 Omnichannel Tactics to Boost Conversions This Holiday Season
Macy's recently partnered with shopkick to place more than 4,000 beacons in its U.S. stores. The app provides rewards to shoppers who use it in-store, which turns each trip into a personalized shopping experience.
Lowe's has begun using big data to personalize the ads it shows its customers. The home improvement retailer collects data across channels and uses contextual analysis to provide more product recommendations and drive sales. For example, a customer who buys kitchen appliances may get a follow-up ad for other products from that brand or remodeling ideas.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
