4 Omnichannel Tactics to Boost Conversions This Holiday Season
If you don't already have mobile-optimized local landing pages for your retail locations, your agency or ad partner should be able to get them up and running quickly.
4. Personalize content. Customers love feeling like brands are talking directly to them, so use the data and technology at your disposal to drive engagement and conversions through personalized advertisements and offers.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
