4 Omnichannel Tactics to Boost Conversions This Holiday Season
3. Localize national campaigns. No matter how broad your brand's reach is, make sure it's showing up in local search results this holiday season. According to a report by G/O Digital, 35 percent of holiday shoppers believe that online and mobile search results have the power to influence gifts purchased in brick-and-mortar stores.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
