4 Omnichannel Tactics to Boost Conversions This Holiday Season
2. Match online prices. In 2011, 35 percent of people who used their phones for comparison shopping still ended up at the cash register. The following year, that number grew to 46 percent. One of the reasons for the increase was major retailers were matching online prices.
Target and Best Buy were among the retailers that instituted a price-matching policy. Best Buy CEO Hubert Joly said that once shoppers entered the store, they were the company's to lose. The best way to minimize the chance of holiday shoppers leaving without making a purchase is to match your online prices in-store.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
