4 Omnichannel Tactics to Boost Conversions This Holiday Season
When Allstate used Collective's TV Accelerator for online and television advertising, it saw a significant increase in campaign reach when compared to TV alone. It also saw a 28 percent increase in online engagement.
This holiday season, take advantage of second-screen advertising to complement your TV efforts and accelerate the shopper's buying journey.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
