4 Omnichannel Tactics to Boost Conversions This Holiday Season
1. Use second-screen advertising. Consumers spend a significant portion of their free time tethered to their smartphones and tablets — an unbelievable 194 minutes a day. Forty-seven percent of that time is spent watching TV simultaneously, which is good news for any brand hoping to take advantage of the second screen.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
