4 Omnichannel Tactics to Boost Conversions This Holiday Season
The future of commerce is here, and it's omnichannel retail. Cyber Monday was the single biggest online shopping day ever. Mobile led the way, with a 27.6 percent increase in sales from last year. However, while mobile sales are on the rise, shoppers are still spending the bulk of their holiday budgets in physical retail stores.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
