4 Omnichannel Tactics to Boost Conversions This Holiday Season

By Anthony Nicalo

Anthony Nicalo is the CEO of Dónde, a mobile marketing platform that helps brands convert digital consumers into in-store shoppers.

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Companies:
Best Buy
Target

Places:
U.S.

Anthony Nicalo Author's page

Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.