4 Omnichannel Tactics to Boost Conversions This Holiday Season
When implementing this tactic, proceed with caution. Both beacons and big data require transparency and opt-in from customers to ensure your brand doesn't come off as creepy or invasive.
Holiday sales are predicted to grow by approximately 4 percent this year and account for nearly a fifth of retailers’ annual sales. Consumers may not have a channel strategy, but giving them what they want online, on mobile and in physical stores is the best way to steer them away from your competitors and ensure your brand makes it under the tree this holiday season.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
