Mobile Musings: 4 Mobile Marketing Best Practices for 2013

The bottom line on mobile marketing as we begin 2013 is that it isn't optional — your customers won't be giving up their mobile phones anytime soon — and it's a great opportunity. The only reason I kept the Walgreens’ ad by my bedside for two months is that I was engaged with it through my smartphone, something else that always made it to my bedside at the end of the day. Create fun, value-filled mobile campaigns in 2013 and you're sure to reap the rewards.