Mobile Musings: 4 Mobile Marketing Best Practices for 2013

One of these companies has sent me the exact same text message for over two years. Twice a month, like clockwork, I get a text that asks me if I want to be contacted by a sales representative with special deals on the car that I initially opted in to learn about.

Not once has the company sent me a link to see a photo of the car being discussed or given me details on new model features or even done a fun, simple reply function asking me which color car I'd like. At this point I'm still opted in only to see how long it takes for the brand to figure out this campaign isn't working optimally. If I were a regular consumer, I'd have replied STOP a long time ago.