Mobile Musings: 4 Mobile Marketing Best Practices for 2013

4. Keep your campaigns fresh. While you don't want to abandon the fundamentals, it may be time to freshen things up a bit. There are three companies that spring to my mind immediately that could stand to follow this advice. While I won't name them, I will say they are all Fortune 500 companies and ones that should have better marketing advice coming from their team of experts.