Mobile Musings: 4 Mobile Marketing Best Practices for 2013

3. Don't use mobile unless it's the right tool for the job; then use it correctly. Some of the biggest culprits of this are marketers using QR codes. I'm actually shocked at how many times I see QR codes used in a situation where the use of mobile isn't helpful to the end user — e.g., asking people to scan a code at a place where they wouldn't actually have the time and/or ability to do so, like on a moving vehicle or a billboard.