Mobile Musings: 4 Mobile Marketing Best Practices for 2013

2. Stay mindful of what's happening with mobile law. As always, it's smart to stay abreast of legal actions that impact mobile marketing. For example, this year the battle over whether including a website link inside a text message is patentable will likely be resolved. It's good to know that the courts decided in favor of common sense in another series of lawsuits involving mobile spam. These lawsuits claimed that companies shouldn't be able to send a confirmation message to let users know they had successfully been unsubscribed from a text message campaign. The FCC has clarified the law and now companies are allowed to send out confirmation messages when users reply with the STOP command.