Mobile Musings: 4 Mobile Marketing Best Practices for 2013

1. Keep mobile campaigns focused on end users. With any marketing tool it's important to keep the end user in mind; with mobile marketing it's hypercritical because in many cases interacting with a mobile campaign is solely in the hands of the consumer. For example, when you launch a text message campaign or present a QR code, the consumer must decide in advance whether to opt in. If they don't see the value in it for them, the entire campaign will fail. Likewise, it's common sense to make sure that when your customers want to engage with you via mobile, that it's easy for them to do so. Having a mobile website, enabling mobile commerce and making sure your emails are easy to read on a mobile device are three ways to do this.