Editor's Note: 4 Cool Retail Technologies 
for the Hot Summer Months

2. Interactive video. Yes, video marketing is nothing new for cross-channel retailers. But British apparel and accessories retailer Burberry took video marketing a step further earlier this year when it launched an interactive video experience to display the features of its new Burberry Brights eyewear collection. The full-screen YouTube video starts with rain falling on a pair of folded-up Burberry Brights sunglasses. The rain then stops and the screen expands while the glasses unfold. Viewers can click on the different colors underneath the video to change the color of the glasses. The glasses also move around the screen in an interesting way. Some fall into a puddle of water, for example, while others dance. It's a fun, memorable experience for the user (in this case, me).