The Editor's Take: Let’s All Survive, Then Thrive

About the Catalog Success 200
During a year in which many merchants and economists are considering “flat” the new word for “sales gain,” our annual Catalog Success 200 ranking of the catalogs with the most housefile growth over the past year (see pg. 12) may seem a bit untimely.

But we did find 200 of them, even though No. 200 (Mid America Motorworks Corvette Catalog) had just 1.6 percent growth. Naturally, over the course of 200 catalog titles, the types of merchants run the gamut from apparel to gifts to office supplies to toys to food to horticulture to assorted B-to-B categories. A number of home furnishings marketers even appear on the list despite the slumping housing market.