The Editor's Take: Let’s All Survive, Then Thrive

4. Scale back print catalog prospecting to focus on search and e-mail. You may be able to get back to print prospecting later this year or next, but for now, focus on these cheaper alternatives that continue to be used by more and more consumers.

Save most of your catalog mailings for your proven customers. And for goodness sake, stop batch-mailing catalog requests — get them right out via First Class mail, especially those that come in online.