The Editor's Take: Let’s All Survive, Then Thrive

What’s more, you need more orders. I know the temptation of this industry’s worst-kept secret (making a profit off shipping and handling fees — shhhh), but do what it takes to get those orders. Consumers think S&H charges are bogus and many know this secret by now anyway. So do something about your fees or they’ll look for another merchant offering free shipping.