The Editor's Take: Let’s All Survive, Then Thrive

2. Update your homepage daily. Those consumers willing to pull out their credit cards are looking everywhere before making any purchases. Don’t let them go to your site and see some static storefront with a big, generic “Welcome To …” sign. Show them the great value offer you have in store today.

3. Eat your shipping and handling fees. More catalog/Web marketers than ever before are offering free shipping with no strings or minimums. And that didn’t stop on Dec. 25, 2008; many continue to offer this because parcel shipping costs aren’t that steep these days.