The Editor's Take: Let’s All Survive, Then Thrive

4 Survival Strategies
For the non-Wal-Mart set, I offer these four survival strategies. See if any of them might work for you.

1. Try three parts value, one part price. We all know nobody beats Wal-Mart on price. Heck, some upscale shoppers who’d ordinarily buy jewelry at Tiffany might be migrating to Wal-Mart for some cubic zirconia pretty soon. So communicate through your Web site, print catalogs, e-mails and stores — if you operate any — that your products offer great value.