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Retailers typically focus on improving the online customer experience through personalization, omnichannel integration, rewards programs and other incentives, but as Amazon, Google and Nasdaq demonstrated, none of the bells and whistles matter if your site is unavailable.
Consumers today expect 100 percent availability, so during and after any outage, organizations typically have two questions top of mind: One, what caused the outage and two, what did the outage cost?
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- Companies:
- Amazon.com
Samer Forzley
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