3 Ways Shopping Online is Changing … and Why Retailers Need to Keep Up

The shopper is looking to collaborate when making shopping decisions, whether that be online or offline or on whatever device they may be using. They want to consume information and become knowledgeable on their own, but they need collaboration to make a decision. Consumers want to feel confident they're making the right decision with the right information and getting suggestions and feedback from the right people at the right time.