3 Ways Shopping Online is Changing … and Why Retailers Need to Keep Up

Therefore, 60 percent of shopping carts are abandoned and 56 percent of shoppers say it's because they weren't ready to purchase and wanted to save the product for later. Consumers are cutting, pasting and sharing links in text messages, emails and chats when looking for feedback. Sixty-nine percent of shoppers claim they first look to friends and family for advice on what to buy.