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3. Consumers are looking for ways to collaborate across these channels with a trusted circle (of friends, family, experts and brands). When users find ways to "hack" existing tools and technologies to meet their needs, it's clear that it's time for a change. We're seeing that today with e-commerce. Consumers are using shopping carts to save things they're still considering.
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- Companies:
- Amazon.com
- Places:
- U.S.
Alex Gonzalez
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