2. Consumers are blurring offline and online when making purchase decisions. There's always been a clear line between online and offline shopping. Consumers today expect to move seamlessly between online and offline and from mobile to desktop device.
Think of the consumer that gets inspired after seeing an outdoor patio set at a brick-and-mortar store. It gets them thinking; maybe they take a picture of the patio set and text it to their significant other. They go home, talk to their spouse, look at their current patio set and realize it's time for a change. They go online to get more ideas, inspiration, check out reviews, etc. They ask close friends or family for their opinion. They head back to the store to look at options and get feedback and advice from the store's sales associate. When they're confident with their decision, they'll research where they can find the best deal — in-store or online — and ultimately make the purchase.
- Companies:
- Amazon.com
- Places:
- U.S.