3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
For example, upscale fashion retailer Nordstrom was one of the first brands to leverage social cues for in-store merchandising by marking their topped pinned products with a physical Pinterest tag. Although this integration was the first of its kind, it certainly wasn't the last. We're now seeing other retailers follow suit with entire racks and end-caps merchandised by what's popular across Pinterest. This drives more relevant shopping suggestions and, as a result, an improved shopping experience. It's too early to tell, but we're betting this will drive higher conversions too.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
