3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
Although this can be extremely difficult given that most conversations on the visual web don't mention a brand's name, social platforms can help discover and surface all of that rich engagement, revealing actionable data that can drive not only e-commerce optimization, but in-store merchandising as well.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
