3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
3. Get responsive. Given the granularity of visual platforms like Instagram, Pinterest and Tumblr, for the first time ever consumers aren't just liking brands, they're telling them the exact products they like and in what styles, colors and sizes. This is even more apparent during the holiday season with digital wish lists. Yes, retailers are already tracking which products are being purchased on-site to optimize the e-commerce experience, but what about tracking engagement with your products across the visual web to understand the products that are actually driving users to your site in the first place?
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
