3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
Forward-thinking retailers like Urban Outfitters (UO) are already bringing user-generated content into their site. Customers that use #UOonYOU in their Instagram photos could very well end up on Urban Outfitter's site, which celebrates current fans and inspires new customers. Did we mention that UO has also made these user images shoppable by linking to the products featured in the photos? Awesome, right? And you thought you couldn't put a return on investment on Instagram.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
