3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
So, what's a brand to do? Replace those heartless reviews with authentic images of your fans using your products in the real world. Chances are, consumers are already sharing these images across social networks, especially on Instagram. Bring that content directly into your website and product pages to increase social proof, keep your visitors on-site longer, and present user-driven, authentic reviews to prospects.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
