3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
Since Pinterest has made it extremely easy to integrate its buttons and widgets throughout your site, ease of use is no excuse. So, what are you waiting for? Get started today by visiting Pinterest's Business Center and make it easier than ever for your fans to add your products to their wish list.
2. Get visual. Shopping for yourself is hard; shopping for someone else is really hard. Yes, brands have implemented things like user reviews and ratings into their e-commerce sites to help consumers feel more comfortable about their final purchase decision, but let's be honest, those reviews are bland, dry and feel like a massive formality. They also require a lot of work from your customers and, as a result, don't receive much engagement.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
