3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
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In comparison, as reported during last year's holiday season, retailers that have recognized the potential impact of the Pin It button saw tremendous results: eight of Pinterest's top 10 retail brands prominently displayed a Pin It button and brands like Ikea and Target generated nearly 1 million shares (aka pins and repins) from their website. Those 1 million shares represent 1 million different product links that are ripe for discovery. Also, let's not forget those links leave users just a single click away from purchase.
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Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.