3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
In comparison, as reported during last year's holiday season, retailers that have recognized the potential impact of the Pin It button saw tremendous results: eight of Pinterest's top 10 retail brands prominently displayed a Pin It button and brands like Ikea and Target generated nearly 1 million shares (aka pins and repins) from their website. Those 1 million shares represent 1 million different product links that are ripe for discovery. Also, let's not forget those links leave users just a single click away from purchase.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
