3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
1. Get pinnable. As consumers prepare for the holiday season with digital wish lists for themselves, family and friends, one would think encouraging pinning from product pages and informing fans about a Pinterest presence would be a no-brainer for brands. Well, you'd be surprised. Curalate recently found that only 48 percent of retailers link to their Pinterest profile on their homepage while many have also been slow to adopt Pinterest branding and "Pin It" buttons throughout their site.
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
