3 Ways Retailers Can Capitalize on Nomophobia

Retailers looking to motivate mobile-obsessed customers should embrace an online presence to amplify in-store promotions, and offer customers mobile promotions that can only be redeemed in-store. Promoting in-store trade-in through digital channels ensures trade-in messages reach consumers who are tied to their smartphones, helping to drive them in-store. By catering to consumers who want the latest and greatest device, retailers are encouraging more spending and boosting foot traffic to stores.