3 Ways Retailers Can Capitalize on Nomophobia

3. Encourage frequent upgrades. Mobile-friendly programs can tie a customer’s love for smartphones with his or her love for shopping. For example, retailers can leverage in-store trade-in programs to accelerate a customer’s device upgrade timeline. Device trade-in programs have become popular among consumers looking for ways to upgrade to the latest and greatest for less. Well-timed trade-in promotions can help retailers cut through the clutter during new device launches, while increasing foot traffic from buyers looking for money-saving specials tied to new technology investments.